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by Jaselyn Royan
It is not just enough to create a jaw-dropping website because today’s users are more focused on user experience. They need a flawless overall experience without glitches, slow speeds, and errors.
If you really wish to hook in users for a long time, then you should emphasize making your website user-friendly, reliable, and loading at a faster pace. This is how you can increase your chances of converting visitors into customers.
But the question is, how can you provide a better user experience? Well, this can be achieved through on-page optimization.
There are several important elements that you can work on to revitalize your website’s UX. So, let’s get right into this and check out the secret recipe for an impressive user experience.
Before I start discussing the important on-page elements to uplift your site’s performance, let’s quickly try to understand user experience and why it is important in the current era of digital transformation.
User Experience: It can be defined as the way through which users interact with your site and how facilitating it is for them to use. A website that looks impressive design-wise but has broken links or slow speeds will be tagged as a bad user experience.
When a site is built flawlessly, meets all the technical SEO requirements, and portrays a cohesive design, it can be a good fit for users.
Why is it important: A site with a good user experience can help you drive maximum engagement, bring more leads, and convert prospects into customers. It also portrays a better picture of your brand and helps build trust among users.
You might be shocked to know that around 88% of visitors never come back after encountering a bad user experience. That means having an impeccable UX is indispensable for the success of your online endeavor.
After analyzing tons of information shared on the internet, I have found these five tips that improve user experience of your website.
The first thing that users interact with is content. Your website should have quality content that provides answers to potential visitors' questions. It has to be written effectively, preferably in a conversational and informative tone.
Do not get confused while crafting content, and always put your readers first. I am not saying to completely ignore the algorithms, but users should be addressed in the first place.
Remember, strong on-page optimization is all about user experience, and content optimization can take care of that. Try creating original, informative, concise, and easy-to-read content. Make sure to include visually appealing relevant images, infographics, and videos to make it less boring.
Try incorporating relevant keywords in titles, metas, and body. However, always avoid overdoing it during content optimization since this would be considered as keyword stuffing.
User experience largely depends on keyword research since this process helps you find potential keywords that your prospects might be using to find relevant information on the internet. So, you have to do the hard work and scrutinize search data to shortlist good keywords for each blog post or webpage.
Keyword research opens up your mind and helps you learn about terminologies that users are looking for. This is how you can create content based on their requirements rather than posting random articles every now and then.
Go through Google’s section, ‘People Also Ask’ on SERPs, to see what similar questions users raise. Try incorporating those relevant queries into your content to build a holistic content strategy. A site with a good user experience never talks about irrelevant stuff. If a user reaches your site after clicking the title in SERPs, he should get the same information after opening up the link.
No one is supposed to visit a site time and again if it comes with a complicated navigational structure. Site navigation is considered to be one of the crucial on-page elements and should never be ignored at all.
Try making it easy to understand, user-friendly, and intuitive so that even beginners don’t have a problem navigating it.
An unnecessarily complicated site structure can result in increased cart abandonment since it makes your users feel frustrated and overwhelmed.
It is important to design an enjoyable and effortless customer journey to ensure a positive customer experience for everyone. You can run a test or audit to identify flaws in the main navigation and get them fixed for positive exposure.
The number of smartphone users has increased exponentially over the last few years. Most of the internet searches are initiated through a mobile device, which means you should focus on making your website mobile-friendly.
A website that looks good on desktop but does not provide a good experience on mobile might never be able to achieve its goals in the long run.
You must ensure easy accessibility through a variety of devices and platforms. For instance, a site with good user experience always runs well on Windows, Android, and iOS-based devices.
Try testing your site’s exposure on various platforms and devices to ensure smooth performance everywhere. Check for any broken links or bugs and fix them.
Many of you might have never even thought about this, but credibility is an important on-page element. Making your website look trustworthy is necessary to win the hearts of your visitors. This is because no one trusts a site that looks dubious, and they will leave it forever.
You can use trust signals to instill confidence in your visitors and customers. A client is likely to spend more time on your website, engage with your content, and buy products/services only when he feels comfortable. So, try incorporating all the important elements that you think can work well to achieve credibility goals.
Some of the important features that you can use in this regard include:
Using a clear brand logo
Adding real customer feedback, reviews, or testimonials
Using customer success stories
Ensuring consistent website design throughout
Incorporating SSL certificate
Publishing blog posts regularly
Adding internal and external links sensibly
Using high-quality images and videos with source links
Showing real and current contact information
These are some of the elements that can strengthen your brand’s credibility, boost sales, and improve user experience.
As you know the importance of creating a good user experience, let’s check out key values that can add positivity to your site’s UX.
The content on your website should match the user’s intent. For instance, if they are looking for ‘the best restaurants in Philadelphia’, they should not be redirected to a page that talks about ‘the best coffee shops in Connecticut’.
Every page on your site should be well-designed to meet all the necessities of users. Desirability makes your site look more cohesive and professional.
Users should be able to find what they might be looking for. There should be a proper search system in place or a well-structured menu to help users reach their desired page.
The entire user experience should be seamless, with zero broken links and straightforward navigation. Design elements should be consistent on every page so that users do not feel they are in a different place when they visit other pages.
The website should offer real value to visitors instead of wasting their time. Try to provide more value than your competitors so that your customers can feel special. See what more you can add to bring them the value they deserve.
A user experience plays a pivotal role in making or breaking your online visibility. A site offering a great UX wins the hearts of its visitors and enjoys getting tons of traffic, leads, and sales. On the contrary side, a bad user experience always results in poor engagement, increased bounce rate, and loss of trust.
The optimization of on-page elements can help you achieve a positive user experience. You can add valuable content to cater to the requirements of your visitors, search and find high-search volume keywords, ensure easy site navigation, make your website fully accessible through a variety of platforms/devices, and add credibility elements to offer the best user experience.
There are other useful trust signals that you can incorporate to provide your visitors with confidence. As a result, they will have no doubts about your brand’s credibility and spend more time exploring products/services. They will become returning customers because of your site’s unbroken user experience.